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$300 designer Bible makes God’s word more hip

The Bible is the best-selling book of all time. But one publisher, Good Publishing Company , is looking to make the old classic a bit more hip.

Emily McFarlan Miller reports in the Washington Post:

At first, social media users weren’t sure if it was an elaborate April Fools’ joke. It was, after all, April 1 when the billboard appeared above New York City’s Canal Street advertising a Bible with a $300 price tag.

The limited edition, art-inspired GPC NIV Bible is described on its website as a “modern version of God’s Holy Word” and an “ambitious project, elevating the aesthetic to God’s Holy Word with artisan qualities.” Those qualities include gold foiling on its “striking crimson red Soft Touch cover” and sustainably sourced paper. The title of each book was lettered by New York City artist Eric Haze.

“Rooted in humility with an ambitious mission, we set out to build a fresh, relevant brand around the best selling book in history — the Holy Bible,” says the Good Publishing Co. website.

Despite some critical responses to the idea of making the Bible more hip, this is nothing new:

“[P]remium” Bibles aren’t new.

While they may not carry the same steep price tag, a number of new and traditional Bible publishers are stressing the beauty of an old-fashioned book and the experience of slowing down to read at a time when so much of life is lived online.

“There’s a long tradition of Bibles being published, even hundreds of years ago, that were trying to use the finest materials to honor the legacy of the text,” said Tim Wildsmith, the pastor and blogger behind Bible Review Blog.

Wildsmith, who reviews all kinds of Bibles on his blog, said he hasn’t seen a copy of the GPC NIV Bible in person to know if it’s worth several hundred dollars, but it’s not much more expensive than some other premium Bibles. The most expensive by publishers like Schuyler or R.L. Allan & Son are around $200 to $250, he said.

Read the full article here.

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