A new Lifeway Research study reveals that holiday generosity remains strong among American Protestant churchgoers. Conducted online in early September 2025, the survey sampled 1,200 adults who attend Protestant or non-denominational churches at least monthly. It found that 84% of respondents made at least one additional donation—either financial or material—during the Christmas season. This trend in holiday giving among Protestants highlights a widespread commitment to seasonal generosity.
Financial and Physical Donations Common
The study reports that more than four in five churchgoers give extra money during the holidays, and 76% donate physical goods. Nearly half (49%) reported supporting church outreach programs that help people in need, while 37% contributed to missions offerings. About 29% offer direct financial assistance to someone they personally know, and 26% give extra to their church’s general fund. Smaller percentages donate to local or national Christian ministries, non-Christian nonprofit organizations, or church-building campaigns.
Gender and Age Influence Giving Patterns
Gender differences emerged in giving behaviors. Women are slightly more likely than men to support non-Christian nonprofits. Conversely, men are more likely to give to mission offerings, general funds, or capital campaigns. Age also influences generosity. Churchgoers under 50 are more likely than older age groups to help someone they know personally and to give to local Christian ministries. This suggests that younger adults may prioritize relational and community-focused giving.
Denominational Differences Noted
Denominational affiliation impacts giving choices. Lutherans are among the least likely to participate in multiple donation categories, including outreach and mission giving. Non-denominational members also show lower levels of financial support for missions, building funds, and local ministries. However, these differences may reflect variations in church structures or outreach models rather than reduced generosity overall.
Evangelical Beliefs Shape Donation Choices
Churchgoers with evangelical beliefs display specific preferences. They are more likely to donate items to Operation Christmas Child (29%) than those without such beliefs (20%). In contrast, those without evangelical beliefs are more likely to give to food banks (51%). These patterns suggest that belief systems influence where churchgoers direct their holiday generosity.
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Over 80% of U.S. Protestants Make Extra Donations During Christmas Season, Study Finds
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